Monday, November 23, 2009

Bird Boxers

Monday, November 23, 2009
Birders need all kinds of gear for their activity. Photo © David Tipling.

Bird watching has finally arrived as a viable market segment of society. Birders are consumers but it's only been in the past decade or so that the business world outside of our niche market has begun taking an interest. They have done so by creating products specifically aimed at bird watchers, and some of these products have really taken off. Witness the success of the iBird family of applications, one of which Apple featured in its national iPhone ads during the last season of "American Idol."

And then there is the birding clothing realm. Hats, vests, pants, coats, shirts, gloves, boots, and socks are among the clothing items designed, manufactured, and marketed specifically with birders in mind. But until now, it was impossible to dress yourself (or someone you love) in complete birding clothing from head to toe.

There was no birding underwear.

Bird Boxers.
About 15 years ago I had the idea to produce a line of boxer shorts with birds on them, but I could never find the right combination of elements to make the magic happen. Now that's all changed, and the first two Bird Boxers designs are rolling off the manufacturing line as you read this.

The artwork, by the multi-talented Julie Zickefoose, is screen-printed and depicts an American woodcock (on the black boxers) and a hairy woodpecker (on the gray boxers) at or very near their actual sizes. In fact it even says "Actual Size" below the birds' names. The boxers are a very nice and comfy cotton-poly blend.

If there is a more perfect holiday gift for the boxer-wearing bird watcher in your life, I'm not sure what it is.

You can find more information about Bird Boxers here at this link. And you can place your order at this link, or by calling us at 800-879-2473.

Yes we have more ideas in the pipeline.
And yes, we are working on some items for women. More on that later.

Happy holidays!


On November 23, 2009 at 11:39 AM T.R. said...

I'm guessing that we will not be seeing the "limpkin" line anytime soon!

On November 23, 2009 at 1:12 PM Bill of the Birds said...

TR: I wouldn't rule out anything at this point....

On November 23, 2009 at 7:02 PM Tom said...

Is a women's line of tank tops featuring Parus major in the works?

On November 23, 2009 at 7:38 PM Erik said...

This is a riot. And the jokes write themselves. Have to be careful to keep this family friendly.

Sulidae has to be on the bra. How about Certhiidae on the thong?

OK, I'm stopping now. My other ideas will get me in trouble.

On November 23, 2009 at 8:22 PM Julie Zickefoose said...

Naughty naughty Eric. Keep 'em coming! The artist is all ears!

On November 23, 2009 at 8:54 PM Dave Lewis said...

I don't want to see a Worm-eating Warbler on mine!
Thank you.

On November 23, 2009 at 11:08 PM Anonymous said...
This comment has been removed by a blog administrator.
On November 24, 2009 at 1:27 AM Erik said...

Worm-eating Warbler was one of the first things to come to mind. There are also variations on nuthatch. Or robins getting a worm.

I like what I'm calling the "pewee complex". Western Wood-Pewee above the left thigh, Eastern on the other side, and just a label in the middle that says "Central....." Or if ego's are sensitive, put the Greater Pewee in the middle.

What about a strategically placed dabbler on the back of the boxers mid-dabble?

On November 24, 2009 at 11:10 AM Anonymous said...

For the tentative there is always American Dipper.

On November 24, 2009 at 1:31 PM kevbosnafu said...

Wow. Just Wow. Taking it to the next level, aren't you Bill?!

Great stuff.

Wood duck?

On November 24, 2009 at 8:41 PM Anonymous said...

Burrowing Owl isn't quite up to Hairy Woodpecker, but.....